Job Opportunity: Digital Marketing and Communications Manager
Are you a dynamic self-starter with a flair for digital marketing? We’re on the lookout for a Part-Time Digital Marketing Specialist to spearhead our online presence at Serveco. If you’re passionate about shaping brand identity and driving engagement, we want to hear from you.
Serveco is a nationwide UK-based company dedicated to supplying vital support staff to homeless charities, housing associations, and local authorities. Our mission is rooted in making a meaningful impact in the homelessness sector, contributing to the collective effort to address the ongoing challenges in the UK.
- Craft and implement innovative digital marketing strategies that align with our mission and business goals.
- Oversee and ensure brand consistency across all digital channels, from the website to social media, showcasing our commitment to the homeless sector.
- Dive into market research, leveraging insights to fortify our market presence and stay ahead of trends in the dynamic field of homeless services.
- Create compelling written, graphic, and video content that not only captivates our audience but also communicates the importance of the services we offer.
- Manage website content, employing SEO strategies to boost traffic and engagement, ensuring our message reaches those who need it most.
- Analyze, report, and adjust digital marketing campaigns for optimal performance, contributing to the broader efforts addressing homelessness in the UK.
- Elevate our social media presence to increase visibility and foster customer engagement, amplifying the impact of our services.
- Utilize strong analytical skills to evaluate the end-to-end customer experience, ensuring our outreach is effective and accessible.
- Bring fresh perspectives by innovating and presenting new marketing platforms and strategies, contributing to the ongoing evolution of our approach.
- Understand the current homeless situation in the UK and align marketing strategies to address the unique challenges faced in this sector.
- Integrate facts about the homeless sector and the current situation in the UK into our marketing content, fostering awareness and understanding.
- Establish an internal communications strategy in conjunction with senior managers
- Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
- Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. You may also be required to work on the layout of content
- Storyboard or translate ideas to the creative team of art directors and designers
- Manage an internal communications officer or whole team
- Draft messages or scripts from senior executives for presentation to employees in written or spoken form
- Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
- Ensure internal communication messages are consistent with external communication messages
- Respond to feedback from staff and adjust communications content accordingly
- Handle the internal communication response to crisis situations which affect organisational perception and reputation
- Advise senior executives of developments throughout the organisation, either face to face or through regular written communications.
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven track record as a Digital Marketing Strategist or Manager.
- In-depth knowledge of online marketing tools and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
- Familiarity with web design and content management systems.
- Exceptional analytical and project management skills.
- Strong verbal and written communication skills.
- Ability to independently juggle multiple projects.
Starting Salary of £34,000 (Pro Rota)
Job Types: Part-time, Permanent, Graduate
Salary: From £16.30 per hour
Expected hours: 10 – 20 per week
- Casual dress
- Company events
- Company pension
- Free parking
- On-site gym
- Work from home
- Bachelor’s (preferred)
- Digital marketing: 3 years (required)
- Marketing: 3 years (required)
Ability to Commute:
- Retford (required)
Ability to Relocate:
- Retford: Relocate before starting work (required)
Work Location: In person